Privacy Policy
We take your privacy seriously. This policy explains how Dance Avenue collects, uses, and protects your personal information when you shop with us online. We're committed to keeping your data secure and transparent about our practices.
Last Updated: August 2026
Introduction
Dance Avenue ("we," "us," or "our") operates the Dance Avenue website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our online store and make purchases.
Information We Collect
We collect information you provide directly, such as your name, email address, postal address, phone number, and payment details when you create an account or place an order. We also automatically collect certain information about your device and browsing activity, including IP address, browser type, pages visited, and the time and date of your visits.
How We Use Your Information
We use your information to process orders, send order confirmations and updates, respond to your inquiries, improve our website and services, and comply with legal obligations. We may also use your information to send you promotional emails about new products or special offers, though you can opt out at any time.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information with service providers who assist us in operating our website and conducting our business, such as payment processors and shipping partners. These providers are contractually obligated to use your information only as necessary to provide services to us.
Your Rights
You have the right to access, correct, or delete your personal information. You may also opt out of receiving promotional communications from us at any time. To exercise these rights, please contact us at danceavenue.home@gmail.com or write to us at our registered address in the United Kingdom.
Lawful Basis for Processing
We process your personal information on the following legal bases: performance of a contract (to fulfil your orders), compliance with legal obligations, and our legitimate interests in operating and improving our business. Where we send you marketing communications, we do so on the basis of your consent, which you may withdraw at any time.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order and transaction data is typically retained for up to 7 years in accordance with UK tax law.
Cookies
Our website uses cookies to enhance your browsing experience, analyse site traffic, and personalise content. By continuing to use our website, you consent to our use of cookies. For more information, please see our Cookie Policy.
Your Right to Complain
If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), at www.ico.org.uk or by calling 0303 123 1113.
International Data Transfers
We use third-party service providers, including Shopify (Canada) and payment processors, who may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at danceavenue.home@gmail.com or write to us at our registered address in the United Kingdom.